Marketing & media for NPOs:

• Why a media and marketing strategy?
• What is a media strategy?
• Understanding how the media works.
• What happens in newsrooms?
• How to work with the print media and journalists.
• How to write good press releases.
• Talking to your target market.
• How to organize a press conference.
• Getting your success stories into the mainstream media.
• Developing your own newsletter.
• Other creative media/marketing strategies.
• How to compile a media strategy.
•  Developing a media action plan.
•  Social media as part of your marketing strategy.
• When and how social media can be used and current NPO examples.